Exults
Exults is a digital marketing agency that specializes in helping attorneys market their law firms. With such deep expertise in the digital landscape, they understood they needed a brand makeover that focused on their identity underneath rather than the surface, something the Common Giant team excelled at. Thus, the partnership was born.
How do you help a partner who works in the same industry? By setting ego aside and collaborating. The result was a new brand identity that saw almost immediate success, netting more sales for the Exults team. Deliverables included a new brand position statement, a brand guide, and a voice guide.
Brand Voice Discovery
After making their name with a never-back-down attitude and winning record, Exults needed to define their voice to take their brand to the next level. Exults’s voice needed to be authentic, capturing the effusive personality and dogged work ethic of their founder, as well as sharp, positioning them as the most strategic partner for law firms. Threading that needle was an invigorating challenge. Below is the output of the voice discovery workshop in which we uncovered two voice contrasting “voice models” and combined them to define Exults’s new brand voice.
