whitespace
“Understand the end goal and why we’re trying to achieve it. Everything else is secondary.”
Whitespace is a software development firm that engages in high-end government projects with global implications. In order to compete with bigger firms, they needed to mature the brand into something that captured their professional-but-rebellious style. The work required a full brand upscale including, core values, mission, vision, and brand aesthetics compiled into a brand guide, as well as a brand new website.
Brand Voice Discovery
Using a unique and collaborative process, I helped whitespace uncover a voice that reconciled their contradictory nature to create something entirely original. By taking two contrasting “mascots” or characters and conflating their voices, we were able to capture a voice that was authentic and imminently useable. Below is the output of that workshop: a defined voice that captures whitespace’s buttoned-up white-glove service with their rebellious-for-the-greater-good attitued.
