Written for Common Giant, The Unofficial Brand Strategy Guide for Technologists is an eBook with 8 brand strategy tips to elevate your brand and pitched specifically to warm leads in the software development industry. The work required interviews with the Common Giant sales team as well as deep research into the psychology behind software developers. The book was written to answer the questions, concerns, and skepticisms repeatedly heard from technologists. The book was a success, helping Common Giant net partnerships with Aviture, Equal Experts, Decision Logic and other software development agencies.

View some sample pages below or download the full pdf here. Book design by Common Giant.