If there’s one project I’m most passionate about, it’s this: finding your brand’s voice.

An authentic brand voice is crucial to cut through the noise and closer to the audience’s heart. Brand voice is more than a list of cherry-picked adjectives describing your tone. It’s your brand’s personality, mindset, mission, and vision distilled into a simple expression of language.

I’ve helped brands define their voice and hone their messaging in many different industries including technology, home building, digital marketing, and more. By collaborating with other talented creatives over the years, I’ve helped develop a unique process that helps new brands uncover their voice and established brands refine their lexicon. More nuanced than brand archetypes and more accessible than an enneagram, this process identifies two contrasting role-models that express elements of your brand and reconciles them. The contradictory nature of the selected models is a feature, not a bug. Brands are created by humans and brands suffused with humanity succeed. It’s a fact. But humans are complicated.

In order to capture this complexity, your brand must embrace its intricate characteristics and express them in a way that feels earned and true. In a voice that could only be yours.